The Super Bowl is one of the biggest single-day sporting events in the world, making it big business. From advertising costs to ticket prices, the

championship game impacts wallets in all sorts of ways. Before the coin toss in Atlanta, check out these seven financial facts about the big game:

This isn’t the game to snag some bargain tickets. In 2018, face-value prices started at $950 and went up to as much as $5,000 for box seats. The first Super Bowl in 1967 had tickets for as low as $6, or $46 in today’s dollars.
Many people enjoy the commercials just as much as the game itself. Advertisers pay a pretty penny to capture the hearts (and headspace) of all 103 million viewers. The average cost of running a 30-second commercial has reached $5.24 million, according to Kantar Media.
The National Retail Federation found that Americans plan to spend $14.8 billion, or about $81.30 per person, on the Super Bowl. Of that, beer is the biggest Super Bowl-related expense. In 2017, American’s spent $1.3 billion on beer, according to Nielsen. Another fan favorite? Chicken wings—1.37 billion of them.
Historically, the Super Bowl has attracted more betting than any other sporting event. In 2018, fans wagered more than $4.75 billion! But remember that if you win big, you need to report your winnings to the IRS.
You may be surprised to learn that Super Bowl halftime performers like Justin Timberlake and this year’s Maroon 5 aren’t paid a thing for their entertainment. The NFL covers their expenses and production costs only. So why do they do it? The exposure is worth far more than a paycheck—the halftime shows often have better ratings than the game itself. Proof: 2014 performer Bruno Mars sold five times as many albums after his halftime show than he did the previous week, according to Billboard.
Atlanta is hosting the Super Bowl for the third time and it’s expected to have an impact of up to $205 million on the local economy, says Georgia State University Economics Professor Bruce Seaman.
You don’t have to win the game to get a big payday. While the winners pocket a nice $118,000 each, on top of the $54,000 bonus for their conference championship win, the losing team each receives $59,000. Let’s not forget those Super Bowl rings, which the NFL will pay up to $5,000 each for.

First introduced in 1978, the so-called “Super Bowl Indicator” is a not-so-serious market barometer based on a theory that if the NFC team has a winning day, it’s better for Wall Street. According to the indicator, stocks will go up if the Rams win big on Sunday. While it sounds farfetched, it has historically been accurate more than 78% of the time since 1978.

The opinions expressed, and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. The opinions and advice expressed in this communication are based on The Mather Group’s research and professional experience and are expressed as of the publishing date of this communication. The Mather Group makes no warranty or representation, express or implied, nor does The Mather Group accept any liability, with respect to the information and data set forth herein. The Mather Group specifically disclaims any duty to update any of the information and data contained in this communication. The information and data in this communication does not constitute legal, tax, accounting, investment, or other professional advice.

The Mather Group


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