The Mather Group Marketing Manager

ABOUT THE MATHER GROUP

The Mather Group is one of the fastest-growing independent, fee-only registered investment advisory firms in the country, offering comprehensive financial planning services with clients’ best interests in mind. We find the most cost-effective investment strategies, and clients pay only for our expert advice—no commissions, no product fees and no hidden fees. 

OUR INDUSTRY'S CHALLENGE & OUR SOLUTION

Across our industry, only 3.8% of financial advisors are obligated to put their clients’ best interests first. What the average investor doesn’t realize is that most advisors hold brokerage licenses that allow them to put their firm's interests ahead of the client's. They aren’t legally obligated to act in the client’s best interest and can sell investment products for commissions.

The Mather Group is a registered investment advisor with a fiduciary duty to our clients. That means we have a legal obligation to always act in their best interest. When clients chose TMG, there are no conflicts about where their money is held or how it’s managed.

What we're doing differently is educating investors on what the fiduciary responsibility really means, at a time when it's more important than ever.

WE'VE MADE COMPELLING PROGRESS

  • $3.8 Billion in assets under management
  • Five offices in established markets: Chicago, Houston, Dallas, Atlanta and San Francisco Bay Area
  • 55 staff members and growing
  • Named to Barron's Top 100 Independent Advisor List (2018)
  • Named to Barron’s Top Advisor List (2016, 2017)
  • Named to Financial Times Top Advisers List (2016, 2017, 2018)

ABOUT THE POSITION

As our Marketing Manager, you’ll develop, execute, manage and measure the firm’s marketing campaigns across all digital platforms (email, web) and social media channels (LinkedIn, Twitter). You’ll be responsible for building brand recognition, driving website traffic and lead generation, expanding and promoting content marketing efforts, and developing innovative engagement strategies for our target market. Paid social media advertising and SEO expertise is required, as well experience with leveraging analytics and metrics to ensure campaign accuracy and effectiveness. Other responsibilities include:

  • Developing the firm’s digital marketing and social media strategies
  • Executing, monitoring and measuring digital marketing campaigns across all channels
  • Assisting with additional marketing initiatives, such as local events and speaker series
  • Managing the firm’s website and overseeing website admin portal with the goal of optimizing user experience, driving site traffic and promoting content marketing on our Insights page
  • Executing, monitoring, and expanding on campaign creation and management with our marketing automation software 
  • Measuring and reporting on performance of all marketing channels
  • Collaborating with agencies and other vendor partners to achieve marketing objectives  

CANDIDATE REQUIREMENTS

The ideal candidate will possess the following qualifications and attributes:

  • Bachelor's degree in Marketing, Advertising or related field, graduate degree preferred
  • 3 - 5 years of digital marketing experience, financial services industry preferred
  • Experience with SEO, paid social media advertising and social selling marketing campaigns
  • Working knowledge of various marketing automation tools and technologies - Pardot experience preferred 
  • Strong knowledge of website analytics tools (e.g., Google Analytics) and technical knowledge of web authoring and social media tools
  • Content marketing experience with a proven track record of distributing valuable and relevant content to attract and retain a specific audience
  • Experience developing marketing plans and content strategies with measurable objectives
  • Working knowledge of financial services regulations related to marketing and email correspondence
  • Excellent written and verbal communications skills
  • Strong project management skills
  • Motivated, self-starter looking for a place to grow your career

The Mather Group is an equal opportunity employer and welcomes candidates from diverse backgrounds.

The Mather Group

HOW SMART INVESTORS RETIRE™

 Barrons Top 1200 Advisers      

 

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